Gilmore Girls Merch Guide

“Life’s short. Talk fast.”

I have been a Gilmore Girls fan since I was in High School. I grew up with Rory through her Chilton days and all the way to Yale. Gilmore Girls is still a favorite in my household, and a mandatory re-watch of the entire series is a Fall time tradition.

I will say I am not a fan of the Year in the Life reboot by Netflix and tend to skip that in my fall-time marathons. I desperately wanted to love it, but I have always been team Jess and couldn’t handle the Rory-Logan match-up.

Because of my overly obsessed attitude regarding everything Gilmore, I have years of experience shopping for Gilmore merch. I love the fandom and all of the creative merchandise people have come up with to celebrate their love of all things Gilmore. Since life is short, we’ve got to talk fast, and I have compiled my favorites in this list for you to shop!

So, grab a coffee because, as Lorelai says, “I can’t stop drinking the coffee. I stop drinking coffee; I stop doing the standing and the walking and the words-putting-into-sentences doing.”

Bottom Line Up Front

If I had to pick one piece of Gilmore Girls merch, it would be this mug from Luke’s. When I think of Lorelai, I always picture that scene in the pilot episode of her begging for a cup of coffee from Luke in his diner. This mug brings back that magic feeling of watching Gilmore Girls for the first time and is a classic piece any true Gilmore Girls fan should have.

My Top Picks Up Front

These are my favorite picks for each merch category! 

1. Best for attire-Rory and Logan Sweatshirt
2. Accessory- Doose’s Market Tote
3. Best décor- Smells Like Jess Candle
4. Best art- In Omnia Paratus Poster

Top Tips to Help You Shop

In addition to the merch you will find below, I also try to add a few staple pieces to my Gilmore girl’s merch. I do this by incorporating Gilmore Girls-style things. For me, this means an extensive reading list, Yale pennant flags, and chunky sweaters for my Rory days.

As Rory says, “I live in two worlds. One is a world of books.” For a Lorelai style, I love rocking my band tees and scarves. Of course, no Lorelai moment would be complete without some yellow daisies and a cup of coffee. It’s even better if it’s cold enough for me to whisper, “I Smell Snow.”

Selection Criteria

Cost

Because I have an extensive collection of Gilmore merch, I try to keep my new purchases to reasonable prices. I find these items primarily online and often on shops like Etsy. I love the official merch available on the Warner Bros. fan shop, but it tends to be expensive.

Uniqueness

I always try to find merch with minimalistic designs or catchphrases for my favorite shows. This makes them easier to fit in with my everyday style and helps them be more unique. As much as I love the Dragonfly Inn, we don’t all need the same T-shirt. I love when I run into another Gilmore fan, and they ask where I got my merch!

Best Gilmore Girls Merch

Attire

Best For Fans of Luke’s Diner: Luke’s Coffee Tee

This T-shirt is perfect for anyone who loves the scenes at Luke’s Diner. It features his classic coffee cup sign design and a gorgeous sage green color. I love the classic women’s shape of this t-shirt with its cut in waist line, scoop neck, and cap sleeves. It is a perfect girly addition to any closet!

Pros

• Perfect size range available from XS-3X.
• The reasonable price point at $12.99.

Cons

• A popular design that goes out of stock quickly. They have restocked multiple times, so best to keep an eye on it if you want this one!

Best For Those Who Are Team Logan: Rory and Logan Sweatshirt

This sweatshirt features a pencil sketch of Rory and Logan with their umbrellas from their adventures at the Grand Assembly of The Life and Death Brigade. While I will forever be team Jess, this is one of my favorite Rory/Logan moments, and this sweatshirt captures the moment perfectly. “You jump, I jump, jack.”

Pros

• Unique and artistic design.
• Size range from Small-3X.
• Available in t-shit, hoodie, or crew neck sweatshirt.

Cons

• Extra charge for sizes above an XL.
• $20 shipping charge.

Best For Fans Of the Dragonfly Inn: Dragonfly Hat

This blueberry color baseball cap is official merchandise from Warner Brothers. In its original font, it features the Gilmore Girls title and a dragonfly representing Lorelai and Sookie’s Dragonfly Inn. It has an adjustable band in the pact for a perfect fit. This cap reminds me of Lorelai and Sookie’s days renovating their new Inn!

Pros

• Official Gilmore Girls merchandise.
• Reasonable price at $21.95.

Cons

• Only available in one color and one style option.

Best For Fans of the Annual Stars Hollow Autumn Festival: Stars Hollow Sweatshirt

Just looking at this sweatshirt, I can hear Taylor ranting about Luke’s lack of Fall festive décor in the diner. The Stars Hollow Autumn Festival is an age-old tradition and Gilmore Girls staple. I love that this sweatshirt encompasses all of that and more with the signature Gazebo at its heart.

Pros

• Autumn Fall Festival design with gazebo.
• Available in 8 colors.
• Excellent size range of Small-3X.

Cons

• Incredibly high shipping prices start at $31.06.

Best For Those Who Wish They Had n Al’s Pancake World: Al’s Pancake World Hoodie

Al’s Pancake World is a staple in the Gilmore household. This sweatshirt from Target highlights our favorite takeout place. It is offered in a wide size range of small-3X. I love the design, just wish I could get it in grey instead of white!

Pros

• A wide size range is available.
• Fast delivery times.

Cons

• Only available in white.
• High price for Target at $59.99.

Best For Those Who Like To Talk Like a Gilmore: Talk Fast Tee

This shirt is perfect for anyone who likes to talk fast, like a Gilmore. I love that it features a minimalistic design and a soft pink color. Sizes range from Medium-6X.

Pros

• The size range goes up to 6X.
• Minimalistic design.
• 60% Cotton, 40% Polyester.

Cons

• Sizes begin at Medium; no small or XS is available.

Best For Fans of Rory’s Chilton Days: Chilton Athletic Tee

This t-shirt is an excellent pick for anyone who loved Rory’s days at Chilton Preparatory School. While i’m sure athletics were not Rory’s favorite, it features an athletic style with the school’s name and crest. This t-shirt is offered in a size small-3X.

Pros

• 90% Cotton, 10% polyester.
• Printed in the U.S.A.

Cons

• Only available in a light Heather Grey.

Best For Those Who Love Graphic T-Shirts: Gilmore Graphic Tee

This shirt is offered in a short-sleeve, long-sleeve, or sweatshirt style. It features multiple hand-drawn images of all things Gilmore. I love that it features “a film by kirk” and Luke’s no cell phone sign. Now, if only I could find a t-shirt with “Babette ate oatmeal.” I would be set!

Pros

• Offered in either short-sleeve, long-sleeve, or sweatshirt.
• Available in a wide size range of small-3X.

Cons

• Only offered in one color, white.

Best For Those Who Love Richard Gilmore’s Wisdom: What She Tackles, She Conquers Tee

This quote from Richard about Rory has always stuck with me. “What the tackles, she Conquers.” This quote embodies Richard’s unwavering faith and support of Rory throughout her time in school. It is applicable and inspiring for all to overcome what we set out to accomplish!

Pros

• Minimalistic design.
• Available in Men’s, Women’s, and kid’s sizes and cuts.
• Available in 11 colors.

Cons

• While the size range of small-5X is excellent, the larger sizes carry an additional charge.
• No free shipping option.

Best For Those Who Love To Cook: Luke’s Apron

This apron featuring Luke’s diner sign would make the perfect gift for any Gilmore fan who loves to cook. It is comprised of 65% Polyester and 35% Cotton and comes in a navy blue color.

Pros

• The tie-on apron is adjustable in size.
• Features Luke’s classic coffee cup sign design.

Cons

• Only available in navy.

Accessories

Best For a To-Go Lunch: Gilmore Girls Lunch Tote

This adorable Gilmore Girls lunch tote is covered in Gilmore-themed artwork. It features a thousand yellow daisies, Miss Patty’s, and Lane’s band van. It is waterproof, insulated, and large enough for a standard lunch.

Pros

• Oxford cloth material.
• Can keep food at temperature for 4-6 hours.

Cons

• Only available in one size and color.

Best For Fans of Dean: Doose’s Market Tote

When I see this tote, it always reminds me of Dean’s time working at Doose’s Market. It features their logo on a canvas 15.25in. x 15.75 in. tote. It is perfect for a farmer’s market, flea market, or grocery store trip!

Pros

• Classic Doose’s sign design.
• Fast shipping.
• Durable material for toting heavy items.

Cons

• Hand wash only.
• One-sided design.  

Best For Those Who Want To Be Just Like Sookie: Gilmore Girls Official Cookbook Set

The official Gilmore Girls cookbook comes with a light blue Luke’s Diner apron. It features some classic Gilmore Girls recipes and would make Sookie proud! It even holds the secret recipe for Sookie’s famous Risotto!!

Pros

• Includes over 75 recipes.
• Includes hosting tips from Michele and etiquette tips from Emily Gilmore.

Cons

• Only one edition is available.

Best For Hair Accessories: Gilmore Schrunchie Set

These adorable Gilmore scrunchies come in three prints. One features Luke’s Diner sign, one a to-go cup of coffee with a shot of cynicism, and one featuring the Dragonfly Inn and Stars hollow sign. I bought all three because I couldn’t decide which adorable design to buy!

Pros

• Watercolor art design.
• 100% cotton.
• Small business.

Cons

• Slower arrival times as these are handmade.

Best For Office or School Supplies: Luke’s Stationary Set

This set includes two notebooks, binder clips, a pen, and a sticky memo pad, all themed with Luke’s diner logo. I absolutely love that the sticky memo pad is fashioned after a diner order slip! The attention to detail with this stationary set is incredible!

Pros

• Adorable Luke’s design with a diner order memo pad.
• Reasonable price at $22.99 for many items.

Cons

• Brown and orange color palette instead of the typical yellow and blue associated with Luke’s.

Best For Fans of the Dragonfly Inn: Dragonfly Inn Floral Teapot

This Teapot is official merchandise from the Warner Brothers shop. I love the teal and floral print of the Teapot and how it embodies the spirit of the Dragonfly. I could easily see these sitting on every table for guests to enjoy a cup of tea with their breakfast at the Dragonfly Inn!

Pros

• Functional Teapot with a 36oz. capacity.
• Beautiful floral and teal design with the official Dragonfly Inn logo.

Cons

• Teacups and dessert plates are sold separately.

Décor

Best For Those Who Are Team Jess: Smells Like Jess Candle

I have always been team Jess and wish we could have seen more of him throughout the series. I love that this candle is made for all of us who, with Rory, would have ended up with Jess. It is available in two sizes and has an abundance of scents. I am a big fan of the Morning Coffee option.

Pros

• Many scents to choose from.
• The excellent price point for the candle size.

Cons

• High shipping price above $10.

Best For Those Who Love To Say, “I Smell Snow.”: Gilmore Snow Globe

A snow globe featuring the Stars Hollow gazebo is a perfect way to share your love for Gilmore throughout the holiday season. I re-watch the series every Fall, but if I were to wait until after Thanksgiving, this would be a must-have. I especially appreciate that the designer placed Lorelei’s favorite phrase, “I Smell Snow,” on the base of the snow globe.

Pros

• The reasonable price point of $39.95.
• Features the quote ‘I Smell Snow” on the backside of the snow globe.

Cons

• The shipping price starts at $12.00.

Artwork

Best For Those Who Love Fall: Annual Autumn Festival Art

This autumn festival art print is designed beautifully and details the downtown square of Stars Hollow decked out in its Fall finest. It is available in multiple sizes to fit any space. This design would make Taylor proud with all of its fall leaves and pumpkins!

Pros

• Available in multiple sizes.
• Fast shipping times.

Cons

• No framing option is available for purchase.

Best For Fans Of Watercolor Pieces: Luke’s Diner Watercolor

This art print features an empty Luke’s Diner in watercolor. It accurately represents his counter, where we saw Lorelai drink many cups of coffee throughout the show. I love the attention to detail, including Luke’s No cell phone sign.

Pros

• Offered in four different sizes.
• Printed on premium museum-quality paper with certified Greengard ink.
• Beautiful watercolor hand-painted design.

Cons

• Does not include framing.

Best For Members Of the Life and Death Brigade: In Omnia Paratus Poster

This poster is perhaps the most unique item of Gilmore Girls merch on this list. It is a poster featuring Rory’s jump with the umbrella from season 5 and the tag line “In Omnia Paratus.” What makes this piece of fan art so unique is not what you can see at first glance. With the use of a UV blacklight, further art is revealed with information for a meet-up of the elusive secret society. This poster is by far the best pick for any true Gilmore fan.

Pros

• The secret hidden message is revealed under blacklight.
• The excellent price point for art at $50.00
• Fast shipping option.
• Numbered limited edition print.

Cons

• Only available in one size.

FAQs

In Omnia Paratus

Gilmore Girls will always hold a special place in my heart. I grew up idolizing Rory and now try to channel a little Lorelai into my attitude daily. This show has an uncanny ability to make me laugh, even though I’ve seen every episode dozens of times. Every Fall, I get to revisit Stars Hollow and enjoy the journey of my favorite mother-daughter duo. Gilmore Girls will continue to be a comfort show for many, and their merch will never go out of style!

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Kendra Gerken

When she doesn't have her nose stuck in a book, Kendra can be found searching for the latest merch for her favorite fandoms. She is always ready to geek out about Harry Potter, Star Wars, Lord of the Rings, or the Marvel Universe! Favorites include- her two blue heeler pups, all things N64, and queso.

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